3.5 Tunisia Food and Additional Suppliers

3.5 Tunisia Food and Additional Suppliers

Overview

The Gross Domestic Product (GDP) in Tunisia was worth 38.80 billion US dollars in 2019, according to official data from the World Bank and projections from Trading Economics. The GDP value of Tunisia represents 0.03 percent of the world economy. This page contains the latest international trade data for Tunisia, including service trade data, and tariffs. In 2018 Tunisia was the number 96 economy in the world in terms of GDP (current US$), the number 79 in total exports, the number 78 in total imports, and the number 64 most complex economy according to the Economic Complexity Index (ECI). In 2018, Tunisia exported $15.2B and imported $20.2B, resulting in a negative trade balance of -$4.96B. In 2018, Tunisia's exports per capita were $1.32k and its imports per capita were $1.75k.

Agriculture in Tunisia is a very important economic sector. In 2012, it generated 8.5% - 11.5% if we add agri-food - of the national GDP and provides 15% of jobs. The main agricultural products of the country are cereals (wheat and barley), olives, dates and citrus fruits for the vegetable sector and sheep for the animal sector. The olive and phoenicultural sectors are largely export-oriented. Olive growing accounted for 40% of national exports in 2017 and comes just second behind the textile sector.

Generic country information can be located from sources which are regularly maintained and reflect current facts and figures. For a general overview of country data related to the service and supply sectors, please consult to following sources: The Observatory of Economic Complexity – MIT (OEC): (https://oec.world/en/profile/country/tun)

Processing of cereals and derivatives

The processing of cereals and derivatives is an important activity in the agri-food sector, insofar as it processes a staple product and provides many jobs. It should be noted that the activity of this branch is constantly evolving whatever the performance of agriculture, since the possible cereal deficit caused by years of drought is, in any case, made up by imports.

  • First processing units - flour-semolina mill: There are currently 28 mills (compared to 21 in 1994) with a processing capacity of 110,000 quintals / day, or nearly 33 million quintals per year, on the basis of 300 working days against 18 million quintals at the beginning of the years. 90, ie an almost doubling of capacities in 10 years. These units supply a local market whose level of consumption tends to peak at the level of 20 million quintals. This translates into average exploitation rates below 60% of current production capacity. The flour mills employ around 2,500 people, with a management rate of 6%.
  • Secondary processing units - Bakeries: The bakery branch occupies the first position in terms of number of units in all the agri-food industries, with more than 2,400 bakeries.

The units are located all over the country and continue to see their number increase, given the development of town planning and the creation of new cities in large cities, despite a certain decline in the level of bread consumption per capita. inhabitant. The production capacity of bread is of the order of 1.5 million tonnes / year, which is double the national consumption of this product. In 2012, bread production reached 847,000 tonnes against 817,000 tonnes in 2008, an increase of 4%.

  • Pasta and couscous: The pasta and couscous activity have around twenty units, of which only 16 are in production (9 manufacture pasta, 3 manufacture couscous and 4 mixed units).

These units provide around 1,000 permanent jobs (700 for the production of pasta and 300 for the manufacture of couscous). In 2018 the production of pasta and couscous reached 321,000 tons. Five units, integrated into semolina factories, provide 80% of pasta production and 50% of couscous production.

The manufacture of fresh pasta, in some artisan establishments, such as caterers and pizzerias, is developing.

  • Concentrated feed: The concentrated feed branch has undergone significant development in recent years. It currently has around 200 production units, of which 53 are state-owned, the rest in the private sector. The production capacity is estimated at around 2.6 million tons per year distributed at a rate of 49% in the North, 40% in the Center and 11% in the South. The capacity utilization rate is only 35%.

In terms of working with cereals, a distinction should be made between 1st and 2nd processing. The primary processing factories meet the country's needs in flour and semolina. These units are well distributed over the country. They process local and imported raw materials to ensure self-sufficiency.

As for the secondary processing industry (pasta and couscous units, biscuits, biscuits and bakeries), it is experiencing an average increase in consumption of 3.5% for basic products, such as pasta, couscous and bread, and 2% for other products: biscuit, rusk, pastry. This development, almost equivalent to population growth, is considered moderate, and is explained by the saturation of the local market.

The pasta and couscous branch of activity is expected to experience an increase in production of 5% for pasta and 3% for couscous, it being understood that companies are called upon to continue their upgrading programs. and consolidate the gains in quality assurance and the export trend developed in recent years.

Processing of tomatoes

Production: Tunisia is among the top 10 tomato processing countries in the world and occupies sixth place among AMITOM countries. In terms of DCT use, Tunisia ranks first globally, with an average consumption of around 50 kg / year / capita. The same consumption does not exceed 35 kg in the USA and 24 kg in Italy. Canned tomatoes represent around 90% of the activity of canned vegetables and fruit, with an annual processing average of around 600,000 tons of fresh tomatoes. In terms of diversification, production remains focused on a single product, namely DCT. Other varieties of products, such as simple tomato paste, triple tomato paste (32/36%), peeled tomatoes, and other products derived from tomatoes (Ketchup, tomato coulis, sun-dried tomatoes, powdered tomatoes, based sauces tomato ...) are produced in very small quantities. The transformation in 2017 was carried out by 27 units among the 30 existing ones.

Quantities: Processed at the end of the campaign reached 804,000 tons of fresh tomatoes, with a DCT production of 134,000 tons.

Special Pole of the Enterprises in Tunisia promoting the agri-food activities and Food consumption:

  1. The Bizerte Competitiveness Cluster – (Pole de Competitivité de Bizerte PCB): he Bizerte Competitiveness Cluster is part of the National strategy for the promotion of the agrifood sector of the XIth Development Plan, it brings together three components:

The Technopôle is the coordinator-coordinator of the Tunisian agrifood sector. It complements the various organizations and institutions that already exist. In accordance with the national Technopoles program in Tunisia, the Bizerte Agri-food Technopole with a national vocation is based on 3 pillars:

  1. Research and development
  2. Training
  3. Production

The interaction between these 3 elements will promote the creation of synergies, the promotion of innovation and the increase of competitiveness.

National Institute of Consumption (INC)

Created by the Law No. 2008-70 of November 10, 2008, establishing the National Institute of Consumption (INC). In the name of the people,

  • The Chamber of Deputies and the Chamber of Advisors having adopted,
  • The President of the Republic promulgates the law, the content of which follows:

Art. 1 - A public administrative establishment, with legal personality and financial autonomy, called the national consumer institute is created.

The National Consumer Institute is placed under the supervision of the Minister for Trade.

Art. 2 - The mission of the institute is to provide technical support to organizations and institutions concerned with the fields of consumption. It also contributes to the promotion of consumer information, their orientation and the rationalization of their behavior.

To this end, the institute is notably responsible for the following missions:

  • carry out, on its own initiative or at the request of public authorities or consumer protection organizations, analyzes and comparative tests on products by laboratories authorized for this purpose and / or accredited,
  • carry out studies and research on the scientific, economic, legal and social aspects of the consumption of goods and services,
  • contribute to the development and collection of scientific, technical and legal documents related to the areas of consumption, ensure their conservation and make them operational,
  • publish the results of analyzes and comparative tests, inform consumers and professionals of the content of these results and make them available to the authorities and institutions concerned, publish the results of studies and research relating to the consumption of goods and services,
  • inform consumer of everything related to the areas of consumption,
  • cooperate with similar national and international institutions.

The institute performs any other mission, which will be entrusted to it by the supervisory authority, within the framework of its attributions.

Art. 3 - The administrative and financial organization as well as the operating procedures of the national consumer institute are set by decree on a proposal from the minister responsible for trade.

Art. 4 - The Institute's receipts consist of:

  • grants and subsidies granted by the State and other legal persons or by national and international institutions and organizations,
  • income from the sale of its publications or remunerating its services,
  • income from the management of its property,
  • donations and bequests.

Art. 5 - In the event of the dissolution of the institute, its property will be returned to the State, which will execute the commitments entered into by the institute under the regulations in force.

This law will be published in the Official Journal of the Republic of Tunisia and executed as law of the State. Tunis, November 10, 2008.

  • Carry out, on its own initiative or at the request of public authorities or consumer defense organizations, analyzes and comparative tests on products by laboratories authorized for this purpose and / or accredited
  • Carry out studies and research on the scientific, economic, legal and social aspects of the consumption of goods and services
  • Contribute to the development and collection of scientific, technical and legal documents related to the areas of consumption, ensure their conservation and make them operational
  • Publish the results of analyzes and comparative tests, inform consumers and professionals of the content of these results and make them available to the authorities and institutions concerned.
  • Publish the results of studies and research relating to the consumption of goods and services. Inform the consumer of everything related to the areas of consumption.
  • Cooperate with similar national and international institutions

The institute performs any other mission, which will be entrusted to it by the supervisory authority, within the framework of its attributions.

For information on Tunisia Food and Additional Suppliers, please see the following link: 4.10 Tunisia Supplier Contact List.

 

Disclaimer: Inclusion of company information in the LCA does not imply any business relationship between the supplier and WFP / Logistics Cluster, and is used solely as a determinant of services, and capacities.

Please note: WFP / Logistics Cluster maintain complete impartiality and are not in a position to endorse, comment on any company's suitability as a reputable se


3.5.1 Tunisia Food Suppliers

Overview

Food and nutrition security concerns not only food issues strict sense, but also different areas that fall under development, global peace and security, as set out by the SDGs. The study is also based on a fundamental assumption that food and nutrition security is inseparable from agricultural security. During the last two decades, Tunisian agriculture has made significant progress, in particular by achieving self-sufficiency in certain products (milk, meat, fruits and vegetables), by limiting dependence on imports and by establishing itself on external markets. thanks to products with a good quality / price ratio.

Additional information can be located from sources which are regularly maintained and reflect current facts and figures. For more specific and detailed overviews of food availability and market conditions, please consult the following sources:

Retail Sector

The sector of stores, mini-markets and specialized supermarkets play an important role in the economic development of a country. And this despite difficult economic conditions such as declining consumer purchasing power or inflation. In Tunisia, mass distribution has experienced a change of landscape since the opening of the Carrefour and giant hypermarkets more than a decade ago. Since then, some supermarkets have struggled to cope with unfair competition in the parallel market. Zoom in on the performance of this sector.

Presentation of large-scale distribution in Tunisia: In Tunisia, 4 large supermarket chains hold 20% of trade. They are Giant, Carrefour, Monoprix and Magazine General.

The Monoprix brand, which was created in 1933, employs 3,610 people in 87 stores throughout the territory. Its stores located in several cities of the governorates were purchased by the Mabrouk group in 1995. The company listed on the stock exchange since March 1995 stands out with its gifts and promotions of up to 85% as well as cash. of 85 00 dinars for the 85th anniversary.

The General Store, meanwhile, posted a net profit of 22.13 million dinars in 2017, an increase of more than 82% compared to the previous year. The turnover of the company also increased by 2.12% from 2016 to 2017. The same goes for the group's result which rose to 10.43 MD in 2017 against 5.81 MD for the year. former. This brand belonging to the Bayahi and Poulina groups employs 4,000 people. It is present in 91 points of sale. The cause of this increase in MG turnover is the choice on the sale of products that bring more margin than others. It also adopts a very competitive pricing policy in addition to the sale of exclusive products. The brand is also managing to do well by trying to control its inventory, brands and retail operations.

As for Giant, this brand comes from the association of the Mabrouk group and the French group Casino. It is also the largest Tunisian hypermarket. In addition to its 12,000 m2 of retail space, it has 13,000 m2 of storage space. Another Giant hypermarket will also be built in the southern suburbs of Tunis. Finally, the last Carrefour brand founded in 2001 is a subsidiary of the CHABI group. It operates in 3 distribution sectors: Carrefour hypermarkets, Carrefour market supermarkets and Carrefour express supermarkets. It has a network of around 40 supermarkets and 30 mini markets, a total of 74 stores. Its share in the large-scale distribution market is estimated at 34%. Another Carrefour hypermarket creation project is also underway in the Sahel regions, not far from the city of Sousse.

Let us also mention the latest addition to the market, the hard-discount chain. Aziza will have to be named among the mass distribution although it refuses to be categorized in this list of supermarkets because it considers itself a retailer. This chain, founded in 2014, belongs to the SLAMA group. It is made up of 91 points of sale. It specializes in selling low prices and shows a cumulative loss of 53 MD.

Retail and economy in Tunisia: Consumers, employees, suppliers of food and consumer products, public authorities all benefit from large food distribution. The presence of these stores increases the purchasing power of consumers while creating employment opportunities. In Tunisia, this sector of large and medium-sized surfaces still benefits from the extension of the application of an exceptional direct tax rate of 25% for this year 2019 while it is already recording a significant profit due to the time lag between cash collection of sales and deferred payment of purchases. However, supermarkets are still asking to reduce the corporate tax rate from 36% to 13.5%. Note that the 35% hypermarket tax hike is postponed for next year in order to stabilize inflation at 7.4% until the end of the year. The state is aware that the application of this increase in corporate tax could reduce investments and at the same time benefit the parallel market. In addition, the fact of reducing the customs duties on the import of butter also caused apprehension of the deputies of the opposition about a maneuver aiming at causing a shortage of this consumer product in order to be able to import it. then.

Expansion and future of mass distribution in Tunisia: The population of Tunisia is estimated at 11.16 million in 2015. The urbanized population is estimated at 66% with a density rate of 71.5 inhabitants per km2. The majority of business centers are located in Greater Tunis. And according to a study, the inhabitants of these regions are the biggest consumers of supermarkets and mass distribution stores. They buy 51% of their food products from these stores. This trend is explained by the improvement in the standard of living of the citizen and the impact of advertising. Increased income improves the purchasing power of households. As a result, the amount spent on food is more important. Commercial advertising also has an influence on consumer consumption.

In addition, the liberalization of the Tunisian economy also helps to boost this sector. Indeed, after a long period focused on price controls, the imposition of high tariffs, and import restrictions, Tunisia has decided to adopt another policy. This development dynamic revolves around openness to trade and economic liberalization. Opting for price liberalization has made it possible to bring greater visibility to the products of entrepreneurs while attracting investors. Producers can also improve and diversify their product offerings, whether in terms of quality or price. The advance of local agro-food production is also one of the factors favoring the development of brands. Because if the food industry cannot meet the needs of large-scale distribution, these stores would have to import products, which would impact their profits.

Retail jobs in Tunisia: This sector is not like the others because it still continues to recruit even in times of great crisis, the majority of jobs with low wages. Hiring in these stores can be on an open-ended, fixed-term, or part-time basis, and most of those hired are women. Jobs as area managers, cashier, assistant store manager, general-purpose employee, receptionist, self-service employee, salesperson, self-service department employee, etc. are available. Women and students are the most represented in part-time jobs and the majority are under 35. There are also executive jobs such as recruiting manager, accountant, human resources manager as well as warehouse jobs such as delivery person, order picker and staff ensuring the security and cleaning of the store.

Types of Retailers Available

Type of Retailer

Rank

(1-5)

Supermarket – concentrates mainly in supplying a range of food, beverage, cleaning and sanitation products; have significant purchasing power; are often part of national/regional/global chains.

4

Convenience Store/Mini Market – medium sized shop; offers a more limited range of products than supermarkets; usually has good/stable purchasing power; may be part of chain or cooperative.

4

Permanent shop with strong supply capacity individually/family owned store; usually offers fewer commodities and a limited selection of brands; good storage and reliable supply options.

5

Permanent shop with limited supply capacity individually/family owned store; offers fewer commodities and a limited selection of brands; limited storage and unstable supply options.

5

Mobile Shop/Market Stand individually/family owned store; usually offers fewer commodities and a limited selection of brands; may be found at outdoor markets, camps or unstable environments.

5

Wholesale – SUPER MARKET CARREFOUR

The French group Carrefour is starting to transform its 43 Champion brands into Carrefour Market. Objective: to gain shares in the almost new large-scale distribution market in Tunisia, where the city-dwellers still mainly consume in a traditional way.

TUNISIA. Building on the success of the transformation, which began in 2007, of its Champion stores into Carrefour Market in France, Brazil, Spain and China, the French retail group Carrefour is now targeting Tunisia.  By the beginning of 2010, the 43 points of sale deployed under the Champion brand, in association with the Utic group (Ulysse Trading and Industrial Companies), will become Carrefour Market.

"Since October 28, 2009, nine Champion supermarkets have changed their signage. Five are located in the Tunis region, the other four in Gafsa, Mahdia, Grombalia and Sousse", specifies Mehdi Dellech, sales manager of Carrefour Tunisia. The new brand offers a wider product selection than Champion, including non-food items such as clothing, linens and home décor items. Opening hours are also longer, and the number of products sold under the Carrefour brand has increased by 20%. With these new convenience stores, Carrefour and Utic (generally called Chaïbi, after the name of the family to which the group belongs) intend to increase their market share, currently by 31%, as well as their turnover per square meter. Each opening is accompanied by games, lotteries and entertainment, aimed at encouraging customers to consume while Tunisians, with low purchasing power, tend to buy in small quantities. The first Tunisian hypermarket was built in 2001 by Carrefour, on 9,000 m² between Tunis and the chic suburb of La Marsa. The 12,000 m² of Géant Casino at the northern exit of Tunis saw the light of day in 2005. The brand, in which the Mabrouk group is a 78% shareholder, also owns 80 Monoprix across the country, and represents 36% of the mass distribution market share.

Another notable player is the chain of 43 General Stores, owned by a private consortium. It achieves 13% of the market

Supplier Overview

Company Name

Super Market Carrefour

Address

Centre commercial Carrefour Croisement RN9/RN10، La Marsa 2046

Téléphone : 70 248 248

Has own Production / Manufacturing capacity?

YES

Has own Retail capacity?

YES

Has own transport capacity?

YES

Has own storage facilities?

YES

Approximate turnover in MT?

200- 500 MT

Payment Methods Accepted

Cash, E-banking, etc.

Other Comments or Key Information

It's so easy to make the right choices, just follow the Carrefour brand:

A host of quality products, products to take care of yourself, your family and your home.

 

Other Locations

Region(s)

Service Location(s)

All regions

24 Governorates

Primary Goods / Commodities Available

Commodities by Type**

(https://unstats.un.org/unsd/classifications/Econ/Download/In%20Text/CPCprov_english.pdf  - Title)

00 - Live animals (other than fish, crustaceans, molluscs, etc.)

The production of meat is mainly from cattle, sheep, and goats, but also from camels and horses.

01 - Meat and meat preparations

Even though Tunisia hasn’t have huge number of cattle, the country imports large amount of meat such as Beef, from Europe.

02 - Dairy products and birds’ eggs

Manufactured locally

03 - Fish (not marine mammals), crustaceans, molluscs…

Locally and Imported from the other parts of the World

04 - Cereals and cereal preparations

Tunisia has the third-highest average rice yield in the world (behind Australia and Egypt), which reflects sustained investment in research and extension over the past 33 years. Rice production in Tunisia has risen sharply since the mid-1990s and rice is now the fifth most widely grown cereal, behind wheat, barley and maize.

05 - Vegetables and fruit

Most of the fruits and vegetables are grown locally, there are tropical fruits which are imported from tropical countries (banana, mango, pineapples, etc)

06 - Sugars, sugar preparations and honey

Sugar, honey and fruit nuts are produced locally in a large number.

07 - Coffee, tea, cocoa, spices and manufactures thereof

The total amount paid for coffee imports between 2011 and 2019 has exceeded $1 billion, according to some articles

09 - Miscellaneous edible products and preparations

Locally produced

41 - Animal oils and fats

Locally produced

42/43 - Fixed vegetable fats and oils, crude, refined or fractionated

Locally produced


Disclaimer: Inclusion of company information in the LCA does not imply any business relationship between the supplier and WFP / Logistics Cluster, and is used solely as a determinant of services, and capacities.

Please note: WFP / Logistics Cluster maintain complete impartiality and are not in a position to endorse, comment on any company's suitability as a reputable service provider.