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AT Kearney notes that Armenia still has an unsaturated retail market which is shifting rapidly to modern formats. In Yerevan, the country's capital and home to about 80 percent of the country's retail sales, shoppers spend almost $100 million monthly on consumer goods, primarily food. Home improvement, clothing, and furniture are the top non-food categories. Retail trade is moving from small and medium stores to large trade centers, including supermarkets.  Currently, there are several malls and large stores operating in Yerevan involved in trade of food and consumer products. Supermarkets are the most frequently used stores for FMCG (Fast Moving Consumer Goods) purchases in Yerevan. From international players Carrefour hypermarket is functioning in Armenia. The established retailers are mainly stable. 

Types of Retailers Available 

Type of Retailer 

Rank (1-5, where 5 is the most common)


Supermarket – concentrates mainly in supplying a range of food, beverage, cleaning and sanitation products; have significant purchasing power; are often part of national/regional/global chains. 


Convenience Store/Mini Market – medium sized shop; offers a more limited range of products than supermarkets; usually has good/stable purchasing power; may be part of chain or cooperative. 


Permanent shop with strong supply capacity – individually/family owned store; usually offers fewer commodities and a limited selection of brands; good storage and reliable supply options. 


Permanent shop with limited supply capacity – individually/family owned store; offers fewer commodities and a limited selection of brands; limited storage and unstable supply options. 


Mobile Shop/Market Stand – individually/family owned store; usually offers fewer commodities and a limited selection of brands; may be found at outdoor markets, camps or unstable environments. 


Wholesale – Alex Holding Co. LTD 

Supplier Overview 

Company Name 

Alex Holding Co. LTD 


Armenia, 0065, YerevanTichina St. 3rd Lane, 2/2 Building 

Does the supplier have its own production / manufacturing capacity? 

Yes/ The supplier is engaged in food processing. 

Does the supplier have its own retail capacity? 

Yes / The supplier owns the supermarket chain Yerevan City 

Does the supplier have its own transport capacity? 


Does the supplier have its own storage facilities? 


Approximate Turnover in MT 

The Holding was one of the biggest tax payers in Armenia in 2018 

Payment Methods Accepted 

Cash, card 

Other Locations 


Service Location(s) 


22 supermarkets, all districts 

Primary Goods / Commodities Available 

Commodities by Type** (SITC Rev 4 Division Code - Title) 


00 - Live animals (other than fish, crustaceans, molluscs, etc.) 

i.e. sheep and goats, swine, poultry… 

Produced locally 

01 - Meat and meat preparations 

i.e meat of bovine animals, meat of sheep, dried or smoked meat of swine, sausages… 

Produced locally and imported 

02 - Dairy products and birds’ eggs 

i.e. milk, yogurt, butter, cheese, eggs… 

Produced locally and imported 

03 - Fish (not marine mammals), crustaceans, molluscs… 

i.e. fish (chilled or frozen), fish (salted or in brine), fish liver and roes… 

Produced locally and imported 

04 - Cereals and cereal preparations 

i.e. wheat, rice, flour of maize, pasta... 

Produced locally and imported 

05 - Vegetables and fruit 

i.e. vegetables, fruit and nuts, jams/jellies, fruit juices… 

Produced locally and imported 

06 - Sugars, sugar preparations and honey 

i.e. sugars (beet or cane) raw, natural honey, fruit/nuts preserved by sugar … 

Produced locally and imported 

07 - Coffee, tea, cocoa, spices and manufactures thereof 

i.e. coffee, cocoa, chocolate, tea, mate, pepper… 

Produced locally and imported 

09 - Miscellaneous edible products and preparations 

i.e. ready-to-eat foods, margarine, sauces, soups and broths, yeasts… 

Produced locally and imported 

41 - Animal oils and fats 

i.e. lard, fats and oils… 

Produced locally and imported 

42/43 - Fixed vegetable fats and oils, crude, refined or fractionated 

i.e. soya bean oil, olive oil, maize oil, vegetable oil… 

Produced locally and imported 

**For non-FOOD products please see section 3.5.2 Additional Suppliers, and for FUEL/PETROLEUM products please see section 3.1 Fuel.